How to write the best outreach email that captures Middle East & Africa prospects attention?
Updated: Aug 19, 2022
Cold emails are a great way to start and maintain business relationships. If done right, they can offer your company an unlimited flow of qualified leads that can feed your sales funnel.
However, a good number of cold emails we receive in our mailbox go unnoticed as the sender didn’t put much thoughts before pressing the sending button.
In this blog article, we will review a best outreach email example, the main parts of a successful cold email: the "from" line, the "subject" line, the email introduction, the elevator pitch, the call to action and finally the signature.
How to write an outreach email- The Exact and Effective Process
The "from" line
It’s important to review what’s in your “from” line before sending your outreach email. This is usually the first thing that the recipients will check and based on it they will decide either to open your email or delete it. The “from” line should reassure your message receiver and give him some level of trust in who is sending the email. Some examples are:
Sender First name
Sender First name + Last name
Sender First name + Last name, Title
Sender First name + Company name
Sender First name + Last name + Company name
The "Subject" line
The email outreach subject line is usually the first contact that the recipient will receive. It is the first chance (and probably the only one) that you get to make a good impression. That’s why it’s crucial to create a good subject line on cold emails.
In order to do that, you need to put some thought into it. The subject line should be a simple, but powerful sentence that will make the recipient think, “Hey, this is a good email. I’m going to open it.”
One of the best practices when writing a subject line is to put some level of personalization into it. This will show the recipient that the email is sent specifically to them. Some examples of good subject lines:
<first name>, there is a more efficient way to do X
I have an idea on how to improve your X
Have you ever thought of making X?
The email introduction
The introduction shouldn’t be longer than 2 -3 sentences. It shouldn’t be about you or your company, but it should focus on your message receiver (expertise, achievement, company…). It’s a great way to show your recipients that they have received your message because you decided to contact them specifically. Our first lines personalization based on the contact profile or the company data does just that. Some example are:
“I'm impressed that you're working to make sure that our world is safe and secure. I've learned that a lot of people are working hard to make sure that our world is safe, and I'm glad you're one of them.”
“I saw you mentioned that you have over 18 years of experience in the cyber security space. This is impressive and I'm glad to be reaching out to you!”
The elevator pitch
A cold email is not a sales letter. It’s an opportunity to make a connection with someone who you may be able to help with a solution. While that may seem like a lot of work, cold emails are a great way to start and maintain business relationships. When you are sending out cold emails, it’s important that you put in the effort to make your email stand out. There are a few different ways that you can do this. You can start by tailoring your email to the person you are emailing. You can also focus on what you can do for them (talk benefits not features). When it comes to the pitch in a cold email, you should be brief and to the point. You should also make a strong connection with your reader. As the pitch in a cold email, it’s important that you show that you care. If you don’t do this, the reader may not give you the time.
One of the models we use in Tech Sales Funnel is:
“We have helped many companies like <Company X> get a customized / high priority list of leads matching their ideal client profile with a personalized first lines that boosted their reply rate up to 30%. As a result, the sales steam was able to build a robust, systematic and predictable sales funnel, save time on untargeted prospecting and focus on closing deals. We can do this in as little as 48-72h and we cover all Middle East and Africa so we can accompany any expansion plans <Company X> might have in the region.”
The Call To Action
The call to action should persuade your prospects to do exactly what you want them to do. It can be schedule a short call, replying to your email, giving you a feedback… It has to be short, straight to the point and can be completed immediately after the recipient read your email. Some examples are:
Please let me know if you feel that <company X> can add value to your sales team and I will be happy to follow-up with more details.
Would you be available for a 10min phone call next week?
The signature should tell your recipient who you are and where they can find more information about you / your company. It should also reassure your message receiver and give him some level of trust in who is sending the email. The signature can look as simple as below:
First & last name
Job Title at Company X
LinkedIn profile URL
Finally and before ending this blog article, we would like to share few recommendations that can make your cold email stands out:
Be as short as you can. 2-5 sentences of no more than 200 words in total is the ideal. This is all what it takes to spark’s the interest of your recipient and start a conversation
Follow-up…If you are not getting your recipient to perform your call to action, do not assume they are uninterested. Make sure to follow-up! A good practice is to send at least 2 follow-ups after your original email (if not more)
There is no magic formula when it comes to writing a perfect cold email. Therefore, it’s important that you perform A/B testing and you try multiple combinations (subject lines, introductions, call to action…) until you reach the winning formula for your specific goal
Start small and scale as you go. It’s important that you keep monitoring your outreach campaign performance and you make the needed adjustments before you scale. A good practice is to start by no more than 50 emails a day and keep increasing the number as you go
Middle East and Africa is a large and diverse region. While English is the business language for many countries in the MEA region, French / Arabic can be the norm in many other countries. Make sure to do your home work!
Do you have an ideal client profile but aren't sure how to reach them? Or maybe you're struggling to draft an effective cold email outreach campaign that will get results. Either way, our company can help. We not only provide leads, but we can also help you draft and execute your outreach campaign. We can do this for any of your ideal client profile and in any of the business languages used in Middle East and Africa (English, French, Arabic). So if you're ready to take your business to the next level, contact us today and let us show you what we can do.
We hope you enjoyed our blog post on how to write the best outreach email that captures Middle East & Africa prospects attention.