Intent data is one of the most important and undervalued kinds of data out there. The problem is that a lot of people don't really understand what it is, what its importance is, and how to use it. In this blog post, we'll define intent data, explain why it's so important, show you how to use it, and give you some examples of the types of intent data we track at Tech Sales Funnel.
What's intent data and why it's important?
You may have heard the term “intent data” before, but what exactly is it? Simply put, intent data is data that reveals someone’s buying intentions. This data can be extremely valuable in marketing and sales, as it can help you target your efforts more effectively and ultimately close more business.
Intent data can be extremely valuable in understanding the needs and wants of your target market, and can help you tailor your marketing and sales efforts more effectively. In addition, it can also help you identify potential new customers that you may not have otherwise been aware of.
What are the Sources of Intent data?
Intent data is collected from a variety of sources, including:
- Web browsing behavior by crawling millions of public web documents for buying behaviors and sourcing research-based intent from publisher sites to identify when buyers actively research relevant topics
- Search engine queries by looking at the keywords used by potential customers in their search engine queries
- Social media interactions by looking at what people are interested in and how they interact with businesses online
This data is then analyzed to help sales and marketing teams better understand their target audience and create more targeted content.
How to Use Intent Data in Your Sales and Marketing Efforts?
Now that you know what intent data is and why it matters, let’s take a look at how you can use it in your sales and marketing efforts.
There are a number of ways technology companies in Middle East and Africa can use intent data to improve their sales and marketing efforts. Some of the main ones are:
1. Identifying potential customers:
Intent data can help you identify potential customers who are actively researching your products or services. This allows you to focus your sales and marketing efforts on these individuals, rather than wasting time on those who are not interested.
2. Personalize the Buyer’s Journey:
One of the main benefits of intent data is that it allows you to personalize the buyer’s journey. By understanding what your target audience is interested in, you can create content that speaks to their needs at each stage of the funnel. As a result, you’ll be able to nurture leads more effectively and ultimately close more deals.
3. Create Targeted Content:
In order to personalize the buyer’s journey, you need to create targeted content. And there’s no better way to do that than with intent data. By analyzing the searches and queries of your target audience, you can develop a deep understanding of their needs and pain points. With this knowledge in hand, you can produce content that directly addresses their concerns and helps move them further down the funnel.
4. Improve Lead Scoring:
Lead scoring is the process of determining how likely a lead is to convert into a customer. And intent data can be a valuable asset in this process. By tracking the online behavior of your leads, you can gain insights into their level of interest and better prioritize follow-up communications. As a result, you’ll be able to close more deals and improve your overall conversion rate.
5. Increasing sales:
Ultimately, by understanding the needs and wants of your customers, you can create sales and marketing campaigns that are more likely to result in conversions. Additionally, you can use this data to increase the average order value by selling complementary products and services which will result in an overall increase in sales.
What intent data is tracked by Tech Sales Funnel in Middle East & Africa?
At Tech Sales Funnel, we track more than 1,000 intent topics in Middle East and Africa. Our goal is to add more topics every day in order to provide our clients with the most comprehensive picture of intent data in the region.
This allows us to identify potential sales leads and opportunities that our clients may be interested in. In addition, it helps us to better understand the needs and wants of customers in the region. This data is essential for businesses who want to stay ahead of the competition and provide the best possible products and services to their customers.
Some of the intent topics tracked by Tech Sales Funnel are: Cloud Migration Software, CRM All-in-One Software, Higher Education Student Information Systems, eSports Management Software, Meeting Management Software, Oil & Gas training software...
The full list of intent data topics tracked by Tech Sales Funnel can found in this link. If you would like to learn more about the intent data we track, or if you have any questions, please do not hesitate to contact us. We would be more than happy to discuss this with you in further detail.
As you can see, intent data can be extremely valuable for sales and marketing teams. If you’re not already using it in your efforts, now is the time to start! Intent data can provide a lot value to your business by making it possible to personalize the buyer’s journey, create targeted content, improve lead scoring, and accelerate the sales cycle.