B2B Linkeding Lead Generation is a process that is crucial for business owners and sales reps in Middle eastern and African countries. Although there are many ways to generate leads, LinkedIn should be your first stop. This is because LinkedIn is the largest professional social network with over 830 million professionals in more than 200 countries. This blog will focus on why you should consider using LinkedIn to generate high quality leads in the Middle East and Africa market.
How to use LinkedIn for b2b lead generation and Why it is Important?
As the Middle East and Africa market expands, having a steady flow of high quality leads is becoming more crucial than ever. LinkedIn is a perfect platform to generate high-quality leads in the region. First, LinkedIn allows you to connect with companies with ease. It is a platform that makes it easy to share your expertise and connect with the right people. Second, LinkedIn offers a great opportunity to generate high-quality leads. LinkedIn allows you to find prospects based on your area of expertise, industry and plenty of other criteria. Third, LinkedIn gives you the ability to start a conversation with a prospect as soon as you connect. Lastly, LinkedIn offers an easy way to share content on the platform. This is a great feature for those who want to build their community and become the go-to person for specific knowledge or expertise.
Why should I use LinkedIn to generate high quality leads in the Middle East and Africa market?
LinkedIn is a social media platform for professionals. It has a wide range of industries, so you can use it to find your target audience. It is important to use LinkedIn to generate high quality leads because of the platform's ability to help you target people in the Middle East and Africa. Because LinkedIn is extremely popular in the Middle East and Africa, it is easy to find your target audience. If we look at the top 15 countries in Africa and Middle East, you will notice that LinkedIn has a very high penetration rate among the population aged 15 – 64. We count more than 38 million professionals in the top 15 countries in Africa using the platform with a double digit penetration rate of 11% and the number is growing every day. If we consider only the employed population and we zoom in the decision makers (which is the main target for leads generation efforts), then the penetration rate will dramatically increase.
Country Name | # Population ages 15-64 (* WorldBank.org) | # Linked profiles (*LinkedIn.com) | Penetration % |
United Arab Emirates | 8,358,483 | 5,000,000 | 60% |
Qatar | 2,475,452 | 690,000 | 28% |
Bahrain | 1,381,902 | 350,000 | 25% |
South Africa | 39,492,606 | 8,000,000 | 20% |
Saudi Arabia | 25,377,131 | 5,000,000 | 20% |
Kuwait | 3,267,023 | 580,000 | 18% |
Lebanon | 4,578,912 | 630,000 | 14% |
Oman | 3,891,660 | 530,000 | 14% |
Tunisia | 7,948,077 | 1,000,000 | 13% |
Jordan | 6,557,876 | 800,000 | 12% |
Morocco | 24,493,497 | 2,000,000 | 8% |
Egypt | 63,326,945 | 5,000,000 | 8% |
Algeria | 27,736,615 | 2,000,000 | 7% |
Kenya | 32,671,105 | 2,000,000 | 6% |
Nigeria | 114,016,507 | 5,2000,000 | 5% |
Top 15 countries in MEA | 365,573,791 | 38,780,000 | 11% |
What to do after you've generated leads via LinkedIn?
After you have generated leads via LinkedIn, the next step is to follow up with them. Depending on the nature of your business, you can send email, call, text, voicemail or even personalize a LinkedIn message. The personalization process is a bit different depending on whether you are trying to sell or build relationships. For example, if you are trying to sell, you should be careful with what you say and what you ask. It’s recommended to avoid asking for a sale right away.
We hope you enjoyed our blog on why you should use LinkedIn to generate high quality leads in the Middle East and Africa market. Linkedin b2b lead generation is Essential, which is why this platform should be the top of your list of tools. However, it's certainly not the only place to find people. There are plenty of other platforms that supplement the value you can get out of LinkedIn.
Tech Sales Funnel helps IT companies access the decision-makers in Middle East / Africa and provides data, tools & resources so they can reach out to them, share their offering, schedule appointments, run sales qualification... For more details, you can review our plans or get in contact with us!